Wrath of the Lich King breaks sales records

With more than 2.8 million copies sold in its first 24 hours, Blizzard Entertainment's second World of Warcraft expansion is now the fastest-selling PC game ever.

Wrath of the Lich King breaks launch day records

Click for more Wrath of Lich King screens

IRVINE, Calif. - Blizzard Entertainment, Inc. today announced that World of Warcraft(r)'s second expansion, Wrath of the Lich King(tm), has sold more than 2.8 million copies in its first 24 hours of availability*, making it the fastest-selling PC game of all time. This eclipses the previous record of nearly 2.4 million copies sold in 24 hours, set in January 2007 by Blizzard's first World of Warcraft expansion, The Burning Crusade(r). Wrath of the Lich King was simultaneously released in North America, Europe, Chile, Argentina, and Russia on November 13; Australia, New Zealand, Singapore, Malaysia, and Thailand on November 14; and South Korea and the regions of Taiwan, Hong Kong, and Macau on November 18.

In celebration of the launch, more than 15,000 stores throughout the world had their doors open at midnight to welcome thousands of expectant players. Several of these locations were attended by Blizzard Entertainment representatives, who met players and signed copies of the game.

"We're grateful for the incredible support that players around the world have continued to show for World of Warcraft," said Mike Morhaime, CEO and cofounder of Blizzard Entertainment. "Wrath of the Lich King contains some of the best content we've created for the game so far, and we look forward to seeing even more players log in to experience it in the days ahead."

"After a single day of availability, Wrath of the Lich King is already the bestselling PC game of 2008 at GameStop and ranks as one of our top-selling products so far this year," said Bob McKenzie, GameStop's senior vice president of merchandising. "In keeping with the tradition established by their previous releases, Blizzard Entertainment has again created a product that not only reflects their high standards of quality but is clearly an instant hit with gamers around the country."

Prior to the launch of Wrath of the Lich King, World of Warcraft's subscriber population had grown to more than 11 million players, further strengthening its position as the world's most popular subscription-based massively multiplayer online role-playing game. More information about the new expansion can be found at the official Wrath of the Lich King website: www.worldofwarcraft.com/wrath.

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Arturis

Excellent!

And well earned, too - I have only gotten to see a few of the new quest mechanics in Northrend, but they are really going out of their way to come up with new things to do beyond the usual "kill X number of creatures" or "take this time to so-and-so".

The Death Knight starting quests are particularly well done.

Tellumendil

Very nice. I loved the first areas and the new content. Blizzard always deliver.

Tellumendil

donkeykong57 wrote:

If I had spare time, more money and a kick ass PC, I'd play WoW

I hear you about the time issue but WoW is really easy on the specs. Chances are that you computer can run it and well.

Jedahpr

Tellumendil wrote:

donkeykong57 wrote:

If I had spare time, more money and a kick ass PC, I'd play WoW

I hear you about the time issue but WoW is really easy on the specs. Chances are that you computer can run it and well.

Very true, my PC is crappy, I havent updated it since like 2003, and it still runs WoW just fine.

How else do you think this MMO has over 11 million players? Do you really think theres 11 million people out there with high end PC's.

stevn7

i heard alot of good stuff about this from some friends....im not gettin it til summer tho cuz i dont have enough time now for WoW...wat with skool-work, social life, etc...and im only lvl 60 anyway lol

Kubrick

Wow! That is insane! They are way to popular that they hurt other games but at least they make great games. I wonder if StarCraft 2 and Diablo 3 will hurt in sales due to Wow.

ViciousJ

The reason I love Blizzard so is because they don't just release a game, they don't release constantly. When you see a game they put out there it's pretty much guaranteed to be a great game.

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